Adidas
The three stripes from Bavaria that half the world wears.
52-week range
As of 5 Oct 2026, 17:35What does Adidas do?
Adidas, based in Herzogenaurach, Germany, designs sports shoes, sportswear and accessories such as balls and bags. Almost everything is made by partner factories in Asia and sold through retailers, its own stores and online. After Nike, Adidas is the world’s second-largest sporting goods company, and classics like the Samba and Gazelle have recently been in high demand again.
Sneakers like the Samba or Superstar, football club kits and, until 2026, the jerseys of Germany’s national team.
How Adidas makes money
- Footwear57 %
- Apparel35 %
- Accessories (balls, bags, etc.)7 %
Strengths
- One of the best-known brands in the world, strong in football and lifestyle sneakers.
- Revenue grew to a record of about 24.8 billion euros in 2025.
- Many deals with clubs, federations and athletes keep the brand highly visible.
Risks
- Fashion and sneaker trends change fast, so today’s hit can be tomorrow’s leftover stock.
- Producing in Asia leaves Adidas exposed to US tariffs and supply problems.
- Tough competition from Nike and fast-growing brands such as On and Hoka.
- Founded
- 1949
- Headquarters
- Herzogenaurach, Germany
- Employees
- about 65,000
What if you had invested in Adidas earlier?
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This page explains the company and is not a recommendation to buy or sell.