Beiersdorf
The blue NIVEA tin, and everything that comes with it.
52-week range
As of 5 Oct 2026, 17:35What does Beiersdorf do?
Hamburg-based Beiersdorf makes skin care: NIVEA, Eucerin, Aquaphor, Hansaplast and the luxury brand La Prairie. It also owns tesa, which makes adhesive tapes for homes and industry, including cars and smartphones. People buy skin care again and again, so the business is fairly steady.
In your bathroom: the blue NIVEA tin, Eucerin from the pharmacy, Hansaplast in the first-aid kit and tesa tape in the drawer.
How Beiersdorf makes money
- NIVEA56 %
- Adhesive tapes (tesa)17 %
- Pharmacy brands (Eucerin, Aquaphor)15 %
- Luxury & other brands (La Prairie, Hansaplast)12 %
Strengths
- NIVEA is one of the best-known skin care brands in the world and is bought again and again.
- The pharmacy brands around Eucerin have grown by double digits for years.
- tesa gives it a second, independent business with industrial customers.
Risks
- The skin care market is growing more slowly, and NIVEA barely grew in 2025.
- The luxury brand La Prairie lost sales in 2025, and luxury demand in Asia is weak.
- Strong competition from L’Oréal and cheap drugstore private labels.
- Founded
- 1882
- Headquarters
- Hamburg, Germany
- Employees
- about 22,400
What if you had invested in Beiersdorf earlier?
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