Zalando
One of Europe’s largest online fashion retailers.
52-week range
As of 5 Oct 2026, 17:35What does Zalando do?
Berlin-based Zalando sells clothes, shoes and beauty products online in 29 European countries. Since 2025 it also owns the fashion shop ABOUT YOU, alongside its outlet shop Lounge by Zalando. It also offers other retailers and brands warehousing, shipping and returns as a service. The company was founded in 2008 and started out selling shoes.
The boxes with the orange logo, free returns and the famous screaming TV ads: lots of people in Germany have ordered from Zalando.
How Zalando makes money
- Online shops (Zalando, ABOUT YOU, Lounge)91 %
- Logistics & software for other retailers9 %
Strengths
- About 62 million active customers and a very well-known brand.
- Its own large logistics centers and a well-oiled returns process.
- Revenue and operating profit grew by around 16% in 2025, helped by ABOUT YOU.
Risks
- Tough competition from low-cost sellers such as Shein and Temu, and from Amazon.
- Lots of returns cost money, and its operating margin is thin at just under 5%.
- When consumers cut back, fashion is one of the first things they buy less of.
- Founded
- 2008
- Headquarters
- Berlin, Germany
- Employees
- more than 17,000
What if you had invested in Zalando earlier?
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This page explains the company and is not a recommendation to buy or sell.