BMW
Premium cars and motorcycles from Munich.
52-week range
As of 5 Oct 2026, 17:35What does BMW do?
BMW makes cars under the BMW, MINI and Rolls-Royce brands, plus motorcycles. In 2025 it sold about 2.46 million cars. Many customers lease or finance their car through BMW’s own bank, which earns the group extra income. With the “Neue Klasse”, BMW is now launching a new generation of electric cars.
BMWs and MINIs are on every street, and in Munich you can visit BMW Welt and the museum next to the Olympic Park.
How BMW makes money
- Cars73 %
- Leasing & financing25 %
- Motorcycles2 %
Strengths
- Strong premium brands with loyal customers and solid prices.
- Flexible plants can build combustion, hybrid and electric cars on the same line.
- Its own financing arm brings in steady income from leases and loans.
Risks
- BMW is selling fewer cars in China, a key market, as local brands catch up.
- US tariffs and trade disputes hit exports and raise costs.
- The shift to electric cars costs a lot of money, and revenue and profit fell in 2025.
- Founded
- 1916
- Headquarters
- Munich, Germany
- Employees
- about 154,500
What if you had invested in BMW earlier?
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This page explains the company and is not a recommendation to buy or sell.